PRO CLASS — ONE OF BRAZIL'S TOP AUDIO & VIDEO SCHOOLS — INVITED ROGER LEAO — RECOGNIZED BY HIS AWARDED PRODUCTION ON FLUX STUDIOS, NYC, AND THE FIRST BOOK IN PORTUGUESE ABOUT GUITAR EFFECTS — TO CREATE ITS FIRST GUITAR EFFECT FOCUSED COURSE.
Guitar effects — from stompboxes to impulse response (IR) plugins — are essential tools for self-expression, but many players still lack clear, reliable guidance. As effects became more and more available, choosing between one option or another (as well as one configuration or another) can transform boring sounds into expressive displays of emotion. Brazil, even with its unlimited amount of great players, still lacks a consistent “guitar influencer” scene, leaving information fragmented and unreliable for players and consumers alike. While that might sound like good news, it leaves fewer reference points — and fewer meaningful opportunities for advertisers.
ROGER ON MUSIC
Roger built an international career marked by a triple-platinum single, Grammy nominations, standout collaborations, and dozens of awards — including MTV and Cannes Lions. He achieved success with Anitta and Tropkillaz, and has produced music and sound for major global brands across film, TV, and advertising. Roger’s artistic sensibility led him to collaborate with respected jazz and experimental musicians such as Nels Cline, Romero Lubambo, and Chico Pinheiro, showcasing his versatility across genres and formats.
ROGER ON GUITARS
After publishing over 80 specialized columns and writing the first book in Portuguese on guitar effects, Roger Leão merged experimental technique with expressive clarity. He collaborated with legends like Lee Ranaldo (Sonic Youth), Vernon Reid (Living Colour), and rising stars like Yvette Young. His guitar work is defined by creative risk-taking, and his knowledge is beyond question.
PRO CLASS AUDIO & VIDEO
Pro Class is one of Brazil’s top institutions for Audio and Video education, known for its hands-on, excellence-driven approach to training professionals in music production, post-production, and audiovisual creation.
In 2025, the school took a bold step by launching its first creativity-driven online course focused on guitar effects — inviting Roger Leão to write and host the program.
The move reflects Pro Class’s mission: to push boundaries and raise the bar for music education in Brazil.
HOW AND WHY?
I am not willing to sell my soul or bet my name on a product I do not trust. You are reading this because your products have my honest appreciation and could fit naturally into specific segments of the show.
We will be presenting the advantages and disadvantages of both traditional stompboxes, digital effects as well as computer plugins, and the latest, in particular, are the first type of product that could come to mind in such a collaboration.
The costs of involvement in the project are minimal, even before considering the potential audience response. Our audience is already aware of the Universal Audio brand, but increased exposure and the validation from impartial professionals can only help.
We trust your quality enough to invite you to join us in decoding the creative and technical foundations of guitar effects — teaching effects not as gear, but as tools of expression and empowerment — for hundreds of thousands of players in need of their own sound, and a trustworthy voice to help guide them into the proper way to find it.