I love producing! LOVE!!
I don’t care if I am working with an artist, a director or an advertising agency, everyone have their own message, opinions and identities. I like it like that! The relationship with other artists and other messages helps me focus my own capabilities. You could call it creativity cannibalism! You need a deep knowledge of your craft, a hunger for what is new and a serious need for all hidden details on other’s identities, desires and expectations, for sure, but it is worth it!
Just like that, I have had the pleasure of working with artists as Lee Ranaldo, Nels Cline, Anitta, Tropkillaz, Jair Oliveira and Romero Lubambo; agencies as BBDO, FCB, HUGE and DDB; and clients as Amazon, Lipton, Chevrolet and Visa.
Here you can hear some of the pieces I worked on:
I looked up to Jair Oliveira in, at least, two phases of my musical development. To work with him, an amazing composer, interpreter and producer was a major blast. Working with Anitta and Tropkillaz in our studios in NYC was an unforgettable experience. Professional, kind and incredibly talented, it is not a surprise that this song reached more than 100.000.000 plays on youtube!
SPOTS & PODCASTS
Surprisingly enough, it is not often that I am asked to produce spots where music have such a creative and important use as in this one for BBDO. It was part of a larger series that I directed and this is one of the ones I, actually, composed myself.
After years of working with Overcast in several series of podcasts, this was our first episode in english language. It is as funny as it is smart, I hope you like it!